Candidate Insights Report for 2025

Unlock exclusive insights: what candidates really want in 2025

Are you ready to transform your Talent Acquisition strategies for 2025 and beyond? Our Candidate Insights Report is here to help you navigate the changing landscape. Like why 52% of Gen Y candidates are actively looking for new jobs and how AI is reshaping recruitment trends. Let’s dive into the key trends that are shaping the future of TA.

Embracing change: The rise of flexible work practices

Nowadays, flexibility isn't just a perk, it’s a necessity. Candidates from across generations told us they're prioritising roles that offer remote or hybrid working arrangements. Our report also revealed organisations who embrace these flexible working practices are more likely to attract top talent.

• Flexible working: Over 60% of candidates said flexible working options were important to them.
• Hybrid models: Companies offering hybrid models report higher candidate interest.
• Remote opportunities: These roles are increasingly sought after, especially by Gen Z.

Generational shifts in career intentions

Generational preferences are reshaping career ambitions. While Gen Z is open to exploring diverse career paths, Millennials and Gen X often seek stability and progression within an organisation.

• Gen Z: Prefers diverse career experiences and values innovation.
• Millennials: Focus on career progression and work-life balance.
• Gen X: Values stability and meaningful work.

AI's role in modern recruitment

Artificial Intelligence is everywhere - and it's making a big impact in recruitment by enhancing efficiency and personalisation. However, it’s essential to balance technology with human interaction to maintain a respectful candidate experience. Our report highlights how AI can streamline processes without compromising the personal touch that candidates value.

• AI as an Enabler: 67% of employers report AI is creating new roles.
• Personalised Experience: Combining AI with human interaction enhances candidate engagement.
• Efficiency Boost: AI reduces time-to-hire, making recruitment processes smoother.

Building a sustainable employer brand

Candidates are increasingly drawn to organisations that align with their personal values, like sustainability and ethical practices. Building a strong employer brand that reflects these values is so important to attract and retain the best talent. Our insights also show that transparency and authenticity in employer branding resonate well with modern job seekers.

• Value alignment: 61% of candidates consider company values when making their job search.

Ready to dive deeper into these insights? Download our full Candidate Insights Report below to truly unlock the future of your recruitment.