The future of healthcare recruitment: Candidate Insights Report 2025

Are you prepared for the shifts shaping healthcare recruitment in 2025?

Healthcare recruitment is undergoing significant changes. The expectations, motivations and behaviours of candidates have evolved and understanding these trends is crucial for hiring success.

Our Candidate Insights Report for the healthcare sector delivers data-backed insights that will help you refine your hiring strategy, improve candidate engagement and stay ahead of the competition.

📊 What’s inside the report?

We surveyed 1,200 healthcare sector candidates to uncover what truly matters to them at every stage of the job-seeking journey. This exclusive appendix to our main Candidate Insights Report, provides detailed analysis tailored to the healthcare sector, covering:

✅ Why healthcare professionals are looking for new roles – From career progression to flexible working, what’s driving movement in 2025?
✅ How AI is influencing recruitment – Do healthcare candidates see AI as a helpful tool or a threat to job security?
✅ The power of employer branding – Nearly half of candidates research a company’s reputation before applying – what does yours say about you?
✅ Application experience and job advert impact – What makes a healthcare candidate click ‘apply’ or abandon an application altogether?
✅ Offer stage insights – The deciding factors that make candidates accept or reject an offer.

💡 Get the full data and recommendations – Download your free copy now

What’s driving healthcare candidates to switch jobs?

The healthcare sector has faced high staff turnover rates and increasing challenges in talent retention. Our report reveals the top reasons healthcare professionals are looking for new opportunities, including:

🔹 Career progression (47%) – Many candidates might feel stuck in their current roles and so could be seeking employers that offer clear pathways for advancement.
🔹 Salary and benefits – While work-life balance is a priority for many, competitive salaries and strong benefits packages remain critical factors.
🔹 Flexibility and remote work – Hybrid working is a growing expectation, even in healthcare roles. Employers offering flexible options have a recruitment advantage.
🔹 Workplace culture and employer reputation – Candidates are increasingly researching Glassdoor ratings and employer branding before applying.

Want the full breakdown? Get the report now.

AI in healthcare recruitment: friend or foe?

Artificial Intelligence is transforming recruitment, but how do healthcare candidates feel about it?

💡 42% believe AI will replace jobs in their sector
💡 39% believe AI is an enabler that will create opportunities

While some candidates worry about job security, many see AI as a tool that can streamline processes, improve hiring accuracy, and reduce admin-heavy recruitment tasks.

How can you use AI to improve recruitment without alienating candidates? Our report provides insights into how AI can be implemented effectively without compromising candidate trust.

🚀 Stay ahead of AI-driven recruitment trends – Download the report today.

Employer brand matters more than ever

Did you know that 35% of healthcare candidates are influenced by the job description itself, while another 22% are swayed by an employer’s online presence?

Your brand perception could be making or breaking your recruitment success. Our report highlights:

🛑 Red flags that turn candidates away – Poor Glassdoor reviews, unclear job descriptions, and lack of transparency around salary and benefits.
✅ Winning strategies to attract top talent – How to optimise your careers page, job ads and application process to increase engagement.
💡 How ED&I (Equality, Diversity, and Inclusion) impacts applications – 92% of candidates consider an organisation’s ED&I policies when deciding whether to apply.

📥 Find out how your employer brand compares to the competition – Download the report now.

What makes candidates accept an offer?

You’ve successfully taken a candidate through the hiring process – but what actually makes them say yes?

💼 Across all generations, an average 85% of candidates prioritise work-life balance over salary when choosing between two offers.
💰 Gen Z candidates are more likely to prioritise salary than older generations.
🏥 Healthcare professionals value job security and career growth opportunities over short-term perks.

Understanding these trends can help you create more compelling job offers and reduce drop-off rates at the offer stage.

🔑 Ensure your offers stand out – Get the insights now.

📥 Ready to transform your healthcare recruitment strategy?

This report isn’t just about data – it’s about actionable insights that will help you hire the right talent, faster.

🔹 Understand candidate motivations
🔹 Improve your job ads and hiring process
🔹 Stay competitive in the 2025 job market
🔹 Create a compelling employer brand

📥 Download your free copy today and start making smarter hiring decisions.

🚀 Your next great healthcare hire starts here.