In an increasingly competitive talent landscape, our 2024 Candidate Insights Report for Local Government is designed to empower recruitment professionals with the data they need to stay ahead. This special supplement of our main Candidate Insights Report edition is based on insights from over 500 candidates specifically interested in local government roles. This report reveals trends and motivations essential for shaping your talent acquisition strategies.
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Career priorities across generations
In the report, career ambitions vary widely by generation. For instance, 53% of Gen Z candidates are interested in career progression, outpacing other generations. This insight into career ambitions can inform how you frame job opportunities to attract those who are keen to advance within your organisation. Download the report to see the detailed data.
Flexibility and work-life balance: key drivers
Flexibility is no longer optional. Our report shows many candidates now favour roles that offer home-based or flexible working options - a trend particularly strong among Millennials and Gen Z. Candidates are prioritising roles that align with their work-life balance preferences, which means organisations offering flexible arrangements will be better positioned to attract top talent. Download the report to see the detailed data.
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Environmental responsibility and the role of AI
Today’s candidates, especially younger ones, are acutely aware of social and environmental issues. 61% of Gen Z candidates regularly recycle and look for brands that prioritise environmental sustainability. Across the generational board, AI is largely seen as an enabler rather than a threat, with 81% of professionals seeing AI positively. Download the report to see the detailed data.
Streamlining applications for maximum engagement
The ease and speed of the application process play a major role in candidate engagement. Interestingly, shorter application forms yield a significant increase in submissions, particularly for local government roles. Our report details the average number of applications per vacancy in the local government sector and strategies for making application processes more user-friendly and effective. Download the report to see the detailed data.
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Dive deeper with our full report
For recruitment professionals in local government, understanding these insights is critical for creating effective, data-driven strategies. Download the full Candidate Insights Report for Local Government to access a wealth of information, including:
- Candidate motivations split by generation
- The impact of environmental and social values on job selection
- Preferred application methods and devices
- Flexibility demands versus supply in the job market
Equip your recruitment strategy with the insights you need to attract, engage and retain the right candidates - download the report below.