Company culture is who your people are and how they do what they do. If you have created an environment where employees feel safe and supported, that’s part of your culture. If you’re a business that has implemented the four-day-work-week, then that’s part of your culture! If you offer free fruit and snacks during lunchtime, that’s part of your culture!
But that culture might not always be a positive one, and it’s where you’ve got to be careful. If you’re losing a lot of great employees in a short span of time, that might indicate burnout culture. If your management team are privy to sniping or their teams speaking ill of people when they’re not there, that could quickly become ingrained – and you don’t want that – because the climb out of that pit can be incredibly difficult!
So how can you use your business culture to attract more candidates? Let’s take a look.
Use feedback on your culture by your team
When you’re presenting your company to candidates, it needs to be representative of what that candidate can expect on their first day! Take some time to brainstorm what makes your business great with people from all parts of the company.
One meeting should be enough for you to put together all of the best bits – and it will actually create a positive culture at the same time because your staff will feel like they have ownership of the company image! If a public forum isn’t suitable, you can always whip up a quick questionnaire and send it around.
Once you’ve gathered your feedback, make sure to put it in your job descriptions! Tell candidates what their future colleagues think about the workplace!
Take pictures of your team at work. Even in the age of Zoom, a quick screencap of a company meeting can go a long way so your candidates can see the smiling faces of the people they’ll soon be working with! Of course, if you can achieve pictures of your team for company profiles, that can be even better.
Prioritise culture in the onboarding stage
When your candidate reaches the onboarding stage, consider using a portal to make them feel safe, secure, and excited about their first day! Jobtrain has designed a state-of-the-art New Starter Green Room for users of our applicant tracking system. It provides the best onboarding experience available with videos showing off your company philosophy and individual content to get the candidate ready for their induction!
Your culture should be priority 1 during the onboarding stage, so make sure to include those videos and images that you’ve been creating! Write about what makes you so different. Our talent intelligence team noted that 8% (1 in 12) of candidates withdraw after accepting an offer prior to start. The best way to make sure you don’t lose the best talent to competitors is by making them feel valued and excited about their first week. Your culture is the avenue into that engagement!
LinkedIn and Instagram are still the leading ways to reach a young, professional workforce, despite the majority frequenting the likes of TikTok. Take that feedback you gathered earlier in the process and turn it into infographics by sprucing up their quote about your business! Share those infographics via LinkedIn or Instagram. If a member of your team is raising money for charity, share that as well and wish them luck on the challenge they set themselves! Celebrate the achievements of your colleagues!
But remember social media is basically fish and chip paper. As soon as it’s posted, it’s likely to vanish in the wind. Don’t just post a couple of pictures of your culture and move on. You need to regularly post them – even if they’re the same picture or video – to make sure they don’t get missed during recruitment drives.
Company culture is who your people are and how they do what they do.
86% of candidates wouldn't work for you if your company culture looked poor.
Gather feedback on your culture to get a bank of quotes and ideas.