Based on our own experience, in this guide we have outlined our recommendations and tips on creating the best content for both your job adverts and your careers website, to drive engagement and improve the experience for your candidates.
Knowing your audience The considerations to think about and how to write a job advert for each audience.
The art of bringing storytelling into your content How to really sell your job advert - you have to stand out from others to gain a competitive advantage and that's where storytelling can come in.
How to use job advert real estate wisely You only have so much space to really sell it - so use it wisely. A useful stat from LinkedIn says "candidates rated company, culture and mission as less important and rarely highlighted them as helpful” so bear this in mind when you're structuring job adverts.
How long (or short) your job adverts should be
Our tips on including information on why candidates should apply for your job
How to set candidates' expectations about the recruitment process