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Candidate Insights Report for 2025

Written by Gary Towers - Talent Intelligence Director | Feb 11, 2025 4:27:06 PM

Unlock the future with our Candidate Insights Report

Are you ready to transform your Talent Acquisition strategies for 2025 and beyond? Our Candidate Insights Report is here to help you navigate the changing landscape. Let’s delve into the key trends that will shape the future of recruitment.

Download the report now

Embracing change: The rise of flexible work practices

In today’s competitive job market, flexibility is not just a perk; it’s a necessity. Candidates across generations are prioritising roles that offer remote or hybrid working arrangements. Our report reveals that organisations embracing these flexible working practices are more likely to attract top talent. By understanding candidates’ preferences for work-life balance, you can tailor your job offers to meet these expectations and stand out in the recruitment landscape.

  • Flexible working: Over 60% of candidates consider flexible working options crucial.
  • Hybrid models: Companies offering hybrid models report higher candidate interest.
  • Remote opportunities: These are increasingly sought after, especially by Gen Z.

Understanding generational shifts in career intentions

Generational preferences are reshaping career ambitions. While Gen Z is open to exploring diverse career paths, Millennials and Gen X often seek stability and progression within an organisation. Recognising these generational shifts can be a game-changer for recruitment professionals aiming to align their strategies with candidate expectations.

  • Gen Z: Prefers diverse career experiences and values innovation.
  • Millennials: Focus on career progression and work-life balance.
  • Gen X: Values stability and meaningful work.

The role of AI in modern recruitment

Artificial Intelligence is revolutionising recruitment by enhancing efficiency and personalisation. However, it’s essential to balance technology with human interaction to maintain a respectful candidate experience. Our report highlights how AI can streamline processes without compromising the personal touch that candidates value.

  • AI as an Enabler: 67% of employers report AI is creating new roles.
  • Personalised Experience: Combining AI with human interaction enhances candidate engagement.
  • Efficiency Boost: AI reduces time-to-hire, making recruitment processes smoother.

Building a sustainable employer brand

Candidates today are increasingly drawn to organisations that align with their personal values, such as sustainability and ethical practices. Building a strong employer brand that reflects these values is crucial in attracting and retaining top talent. Our insights show that transparency and authenticity in employer branding resonate well with modern job seekers.

  • Value alignment: 61% of candidates consider company values when making their job search.
  • Sustainability focus: A strong environmental commitment enhances brand appeal.
  • Authentic communication: Transparent employer branding builds trust.

By embracing these emerging trends, you can develop a robust recruitment strategy that not only attracts but also retains the best talent. Ready to dive deeper into these insights? Download our full Candidate Insights Report now and unlock the future of recruitment.