How to turn your ATS into a CRM

1 - Understanding ATS and CRM
2 - The Convergance of ATS and CRM
3 - The Future is Hybrid
4 - Jobtrain's CRM

In the ever-changing landscape of talent acquisition, efficiency and adaptability are key. Many organisations are realising the importance of leveraging their existing tools to serve multiple purposes. One of the most striking developments in this arena is the transformation of Applicant Tracking Systems (ATS) into Candidate Relationship Management (CRM) tools. At Jobtrain, we believe that with the right approach, your ATS can serve as a robust CRM tool as well, enhancing your engagement with both active and passive candidates.

Understanding ATS and CRM

Before diving into the transformation, it’s crucial to understand the difference between ATS and CRM. An ATS primarily focuses on managing applicants and streamlining the recruitment process. It helps in job posting, candidate tracking, and onboarding. On the other hand, CRM is all about building and nurturing relationships with candidates, even before they become applicants. It helps to engage with passive candidates, keep a talent pool and facilitate better interaction to create a positive candidate experience.

The convergence of ATS and CRM

The distinction between ATS and CRM is increasingly blurring. Why? Because the recruitment landscape is changing. Passive candidate engagement and proactive recruitment strategies are becoming more critical. Here's how you can utilise your ATS to serve CRM functionalities as well.

Data segmentation

To start with, ensure that your ATS can segment data efficiently. In our ATS, we offer features that allow for easy categorisation of candidates into various talent pools. These could be based on skills, years of experience, or even interest in specific roles. Segmentation is key to sending targeted and personalised communication.

Customisable communication

Once you’ve segmented your data, the next step is to facilitate personalised interactions. Our ATS allows you to customise emails and even set automated triggers based on certain candidate behaviours. Personalisation goes a long way in making the candidate feel valued and engaged, which is the primary objective of CRM.

Candidate nurturing

Your ATS should not just be a tool for transactional interaction but should facilitate relationship-building. Features like automated follow-up emails, reminders for periodic check-ins, and provision to send relevant content (like company news or industry trends) can keep candidates engaged in the long term.

Analytics and reporting

One of the cornerstones of effective CRM is the ability to measure engagement and adapt strategies accordingly. Our ATS provides robust analytics features, from tracking email open rates to measuring candidate engagement levels.

Integrations

Last but not least, ensure that your ATS can integrate seamlessly with other tools and platforms. This can amplify your CRM efforts. For instance, integrating your ATS with LinkedIn can make it easier to share information and engage with candidates.

The future is hybrid

The recruitment process is becoming more candidate-centric, and the lines between ATS and CRM will continue to blur. Adopting a hybrid approach doesn’t mean investing in new systems but optimising your existing ATS to perform CRM functions. The dual capability saves both time and resources, leading to a more seamless and efficient talent acquisition process.

Why choose Jobtrain?

At Jobtrain, we are committed to staying ahead of the curve in talent acquisition technology. Our ATS is not just a tool for tracking applicants; it is designed to nurture and engage with candidates as well. With state-of-the-art features, customisability and robust analytics, we ensure that our clients can transform their ATS into a powerful CRM tool.

Transforming your ATS into a CRM is not just an innovation; it is becoming a necessity. As the talent landscape continues to evolve, the need for a more integrated, efficient, and candidate-centric approach is more pressing than ever. So, take the first step towards a more holistic talent acquisition strategy by leveraging your ATS for CRM functionalities. And if you are looking for a tool that does both effortlessly, you know where to find us.

By adopting this dual approach, you not only optimise your recruitment processes but also position your organisation as a forward-thinking player in the field. So, are you ready to turn your ATS into a CRM powerhouse?