How to hire more candidates

Attracting the right talent is more challenging than ever. Employers are constantly seeking ways to improve their hiring processes to not only attract more candidates but also to ensure they're the right fit for the organisation. Here are some proven strategies to help you hire more candidates, and yes, technology plays a significant role in this!

Leverage your Employee Value Proposition

Your Employee Value Proposition (EVP) is the unique set of benefits and opportunities that employees can expect when they work for you. It's not just about salary; it's about the culture, career growth opportunities, and work-life balance. Your EVP plays a huge role in attracting the right candidates and should be clearly communicated in your job adverts.

Use media-rich job adverts

Traditional text-based job adverts are no longer enough to capture the attention of potential candidates. Our suggestion is to include images and videos in your job adverts can make them more engaging. According to OnGig, candidates spend more than triple the time on a video job description than reading a text description. Another statistic from Social Talent reveals that 51% of job seekers said they would be more attracted to an advert with images or videos.

Mobile-friendly experience

With over 90% of candidates using their mobile devices to look for jobs, according to Undercover Recruiter, it's crucial to ensure your job adverts are mobile-friendly. The candidate websites we provide with our ATS are fully mobile-responsive, ensuring that your adverts will automatically resize to fit perfectly on any device.

Reduce agency fees

The more effective your job advertisement is, the less you'll spend on recruitment agencies. Our talent acquisition platform allows you to include your own images and videos in job adverts as standard, which can significantly reduce your recruitment costs.

For more information - we've written a free guide to job advertising that walks you through how you can reduce your agency spend while keeping the quality of candidates high!

Utilise an Applicant Tracking System (ATS)

An Applicant Tracking System (ATS) can streamline your recruitment process by automating many of the manual tasks involved in hiring. From posting job adverts to sorting through CVs and managing interviews, an ATS can save you time and money. We offer a comprehensive ATS that is tailored to meet the needs of various sectors including care homes, the NHS, and public sectors.

Engage candidates through multiple channels

Don't limit yourself to just one or two job boards. Use social media, your company website, and even offline methods like job fairs to reach a wider audience. Our ATS allows you to post to multiple job boards with a single click, making it easier to engage candidates through various channels.

Keep the application process simple

A complicated application process can deter potential candidates. Keep it simple and user-friendly. Our ATS offers a mobile-friendly candidate experience, ensuring that candidates can easily apply for jobs using any device.

Use data analytics for continuous improvement

Data analytics can provide valuable insights into your hiring process. Which channels are most effective? Where are candidates dropping out of the application process? Our ATS provides robust analytics tools that can help you answer these questions and continuously improve your hiring process.

Personalise communication

In an era where personalisation is key, generic communication can be a turn-off for potential candidates. Personalised emails or messages can make a candidate feel valued and more likely to engage with your company. Our ATS offers features that allow for personalised communication at scale, ensuring that each candidate feels unique and valued.

Offer virtual interviews

The COVID-19 pandemic has shown us the importance of being adaptable. Offering virtual interviews not only adheres to social distancing guidelines but also makes it easier for candidates who may not be able to attend in-person interviews. According to a survey by Gartner, 86% of organisations have adopted virtual interviews during the pandemic. Our ATS integrates seamlessly with various video conferencing tools, making it easier to schedule and conduct virtual interviews.

Leverage employee referrals

Employee referrals can be a goldmine for attracting quality candidates. According to a study by Jobvite, referred candidates are 55% faster to hire compared with candidates sourced through career sites. Our ATS can help you manage an employee referral programme efficiently, tracking each referral and ensuring that employees are rewarded for their efforts.

Keep candidates informed

One of the biggest frustrations for jobseekers is the lack of communication after they've applied for a job. Keeping candidates informed at each stage of the recruitment process can enhance their experience and improve your employer brand. Our ATS allows for automated updates to candidates, ensuring they're never left in the dark.

Final thoughts

While these strategies can significantly improve your hiring process, it's essential to have the right tools to implement them effectively. An Applicant Tracking System like the Jobtrain ATS can offer you the features and flexibility you need to attract more candidates and streamline your hiring process. With media-rich job adverts, mobile-friendly candidate experience and robust analytics tools, we can provide a comprehensive solution for all your hiring needs.