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A candidate experience checklist for 2024

Written by Alex Lamont | 15-Jan-2024 08:15:00

1 - Why is the candidate experience important?
2 - Optimising job visibility
3 - Advert content
4 - Equality, diversity and inclusion
5 - Accessibility
6 - Application process
7 - Post-application engagement
8 - Why this matters

We've shared our candidate experience checklist with clients and industry colleagues in the past - if you want to download it, just click here! - but just in case you don't have the time to pour over it, here's a quick summary with your morning coffee.


Understanding the importance of candidate experience

Before diving into the checklist, let's understand why focusing on candidate experience is essential.

A positive candidate experience not only boosts your brand image but also attracts top talent. In our experience at Jobtrain, where we've processed over 60 million applicants, we've seen firsthand how a refined candidate journey can significantly impact recruitment outcomes.

 

The checklist

1. Optimising job visibility

  • Career site and job boards: Ensure your vacancies are easily found. Have a dedicated career site with a jobs section and advertise on more than two job boards.
  • Google Jobs optimisation: Make sure your jobs appear in optimised Google Jobs listings.
  • Ease of access: The path from your website to the job advert should be seamless, ideally taking less than four clicks.

2. Advert content

  • Clear information: Include essential details like address, working hours, and a clear salary. Remember, 80% of candidates look for a clearly advertised salary.
  • Digital enhancements: Use digital maps, videos, and images to make your adverts more engaging. Adverts with videos see a 34% increase in applications.
  • Downloadable specifications: Provide downloadable PDFs of the job specification for easy access.

3. Equality, Diversity, and Inclusion (ED&I)

  • Visibility of accreditations: Display any ED&I accreditations prominently.
  • Accessible ED&I policy: Ensure your ED&I policy is easily accessible from your website.
  • Diverse representation: Use images and videos that feature a mix of demographics to appeal to a broader audience.

4. Accessibility

  • Adjustable features: Implement features like adjustable text size and colour, and screen content readers.
  • Language options: Offer the ability to change the language on your application pages.
  • Inclusive tools: Utilise tools like Recite Me to support neurodivergent candidates and others who require additional assistance.

5. Application Process

  • Simplified application: Ensure the application process is straightforward, with an online option and minimal stages.
  • Efficient questioning: Use 'killer questions' wisely and limit the number of questions to keep the process under 15 minutes.
  • Mobile-friendly ATS: A mobile-friendly ATS can significantly increase application volumes.

6. Post-Application Engagement

  • Job alerts: Implement job alerts to keep potential candidates engaged.
  • Personalised communication: Send automated, personalised emails post-application.
  • Talent Pools and GDPR: Offer an option to join a talent pool and ensure GDPR compliance for data protection.

Need an expert's touch?
Our talent intelligence team can help!

Why this matters

Attracting the right talent

In 2024, the job market is more candidate-driven than ever. Candidates are not just looking for a job; they're seeking an employer whose values align with theirs. By enhancing the candidate experience, you're more likely to attract individuals who are a good fit for your organisation.

Reflecting your brand

The recruitment process is a reflection of your brand. A positive candidate experience can enhance your reputation, making your organisation more attractive to top talent.

Data-driven insights

At Jobtrain, we leverage data from our platforms like Candidata™ and JobBrain™ to continuously improve the recruitment process. These insights help us understand candidate behaviours and preferences, allowing us to tailor the experience effectively.

The impact of technology

Technology plays a pivotal role in enhancing the candidate experience. From accessible application processes to engaging job adverts, the right technology can make a significant difference. Our ATS, for example, is designed to be user-friendly and inclusive, catering to a diverse range of candidates.

The bottom line

Improving the candidate experience isn't just about being nice; it's a strategic move. Organisations that invest in a positive candidate journey see tangible benefits, including higher application rates, more diverse candidate pools, and ultimately, a more robust and effective workforce.

As we navigate the challenges and opportunities of 2024, it's clear that the candidate experience should be a top priority for any forward-thinking organisation. By following this checklist, you can ensure that your recruitment process is not only effective but also a positive reflection of your brand. At Jobtrain, we're committed to helping organisations achieve just that, with our innovative ATS and a deep understanding of the recruitment landscape. Let's make 2024 the year of exceptional candidate experiences.