Another year, another set of obstacles for our industry to overcome! The landscape of recruitment can be more erratic than a child on Christmas morning, but have no fear – we’ve tracked some potential trends to look out for over the next 12 months.
EBC Global predicts that this number will double next year. Until the UK Government offer businesses more help, those sectors hit hardest by this mass exodus will need to find new, creative ways to hire UK nationals, or navigate hiring workers from overseas.
Remote Working isn’t going away
Jobtrain’s Talent Intelligence Unit – JobBrain™️ – has noted that 51% of candidates see remote working as an incentive when applying to an organisation. Considering the vast amount of vacancies out there, this will be a prime opportunity for businesses which do offer working from home capabilities. If this is something you offer, clearly communicate it in your job advertisement, because we’ve learned that candidates are looking for it!
The market will remain candidate-driven
Until the vacancy gap begins to close, this will remain the undeniable truth. COVID-19 has given us all new priorities in our lives, and the reality is workers have learned to know their worth! Candidates know what they’re looking for, and they’re willing to keep searching until they get it, so as hiring managers looking to fill those vacancies, we need to accommodate to the best of our abilities.
If this does remain the case, the easy way to do this is to revise your interview strategy for the new year. JobBrain learned that 69% of candidates prefer face-to-face interviews to give them a sense of your company culture. So even if you’re offering remote working, organise a chat in your offices – or if you’ve done away with offices altogether, consider a coffee shop!
Don’t forget the importance of your time to hire reports. Are you keeping up with the average number of days it takes to get a candidate in the front door? Better yet, are you surpassing them? If the market is driven by candidates, you don’t want them to get excited by an opportunity that simply approaches them before you do!
Your recruitment process needs to be more mobile
As of 2020, mobile applications (51%) overtook desktop (49%), and that shift may very well continue. Assess if your application process is mobile-friendly. What does the text look like on a phone? If you’re using an ATS, does it offer media-rich ads and videos? Does your application take longer than 30 minutes to complete If so, you need to revise this – we have a full article with some universal rules to follow here.
Generation Z will shape the marketplace
When we talk about Generation Z, our mind’s eye is cast to 16-year-olds on TikTok, but Generation Z officially entered the workplace a few years ago, ranging up to 24 years old. This means that not only is the marketplace candidate-driven, but it’s young as well! There are 1.1 million vacancies out there, expected to grow further, so this new, young workforce is going to make it clear what their priorities are.
We’ve noticed that as of this year, 90% of candidates think a clear ED&I policy is important when applying for a job. Our priorities are going beyond just adhering to legal standards, if you want to attract the best, creative talent out there, it’s time to assess if your ED&I policy is clearly communicated and up to date.
Luckily, there are a couple of easy wins here: Do you include your accreditations in your job ads? Can a candidate download your policy? Is your policy up to date?